Why Your Website Isn't Getting You Leads (And How to Fix It)
Your website looks great. You paid good money for it. But here's the brutal truth: pretty doesn't pay the bills.
If your phone isn't ringing and your email isn't buzzing with new leads, your website has problems. The good news? These problems are fixable. We see the same issues over and over with service businesses in Austin, and the solutions are simpler than you think.
Let's dig into the five website killers that are costing you customers right now.
Problem #1: Your Call-to-Action is Weaker Than Gas Station Coffee
Most service websites whisper when they should shout. Your visitors don't have time to hunt for what to do next. They need crystal-clear direction.
What doesn't work: "Learn more," "Contact us," or worse – no CTA at all.
What works: "Schedule Your Free Estimate," "Get Your Quote in 24 Hours," "Book Your Service Call Now."
Real Example: Austin HVAC Company
Before: Homepage had a tiny "Contact" button buried in the corner. Conversion rate: 0.8%
After: Added a bright orange button saying "Schedule Emergency Repair – Available 24/7" above the fold. Result: 3.2% conversion rate. That's a 300% improvement.
Quick Fix: Make your CTA button the most obvious thing on every page. Use action words that tell people exactly what happens when they click.
Problem #2: Your Contact Info is Playing Hide and Seek
People ready to hire you shouldn't need a treasure map to find your phone number. If they can't reach you in two seconds, they're calling your competitor.
Your contact info needs to be everywhere:
- Header of every page
- Footer of every page
- Sticky bar that follows visitors as they scroll
- Dedicated contact page with multiple options
Real Example: Austin Plumbing Service
Before: Phone number only appeared on the contact page. Online form submissions: 12 per month.
After: Added click-to-call phone number in header, floating contact bar, and contact form on every service page. Result: 47 form submissions and 23 direct calls per month.
Quick Fix: Put your phone number in the top right corner of every page. Make it clickable on mobile. Add your address if you serve local customers.
Problem #3: Zero Social Proof (Nobody Trusts a Ghost)
Would you hire a contractor with no reviews? Neither will your visitors. Social proof isn't nice to have – it's essential for service businesses.
People need to see that others trust you before they'll hand over their credit card.
Types of Social Proof That Work:
- Google reviews (5+ reviews minimum)
- Before/after photos
- Customer testimonials with names and photos
- Better Business Bureau rating
- Industry certifications
Real Example: Austin Landscaping Company
Before: No reviews visible on website. Inquiry rate: 2.1%
After: Added Google review widget showing 4.9-star rating, before/after project gallery, and testimonials on homepage. Result: 4.7% inquiry rate.
Quick Fix: Add a Google review widget to your homepage today. Ask your best customers for testimonials. Include photos of real projects.
Problem #4: Your Website Loads Slower Than a Sunday Drive
Three seconds. That's how long people wait for your website to load before they bounce. Every second of delay costs you customers.
Page speed isn't just about user experience – Google uses it as a ranking factor. Slow sites get buried in search results.
Speed Killers to Fix:
- Massive image files (compress everything)
- Too many plugins
- Cheap web hosting
- Autoplay videos
- Excessive animations
Real Example: Austin Cleaning Service
Before: Site took 8.2 seconds to load. Bounce rate: 73%
After: Optimized images, upgraded hosting, removed unnecessary plugins. Load time: 2.1 seconds. Bounce rate: 31%
Quick Fix: Test your site speed at GTmetrix.com. Compress all images. Consider upgrading your hosting if you're on a $5/month plan.
Problem #5: Your Mobile Site is a Hot Mess
Over 60% of local searches happen on mobile. If your website looks broken on phones, you're losing more than half your potential customers.
Mobile-friendly isn't optional anymore. It's survival.
Mobile Must-Haves:
- Readable text without zooming
- Clickable phone numbers
- Easy-to-tap buttons
- Fast loading on slow connections
- Simple navigation
Real Example: Austin Roofing Company
Before: Desktop-only design. Mobile visitors immediately bounced. Mobile conversion rate: 0.3%
After: Responsive redesign with mobile-first approach. Result: 2.8% mobile conversion rate.
Quick Fix: Check your site on your phone right now. Can you easily read everything? Are buttons big enough to tap? If not, fix it immediately.
The Bottom Line: Small Changes, Big Results
These aren't massive overhauls. They're surgical fixes that compound into serious results.
One Austin electrician fixed all five problems and saw:
- Lead generation increased 340%
- Phone calls doubled
- Online bookings tripled
- Google ranking improved for local searches
Your website should work as hard as you do. Every day it's broken is money walking out the door.
Ready to turn your website into a lead-generating machine? Contact Horizon Digital Agency today. We'll audit your site for free and show you exactly what's costing you customers. No fluff, no long contracts – just results that grow your business.